People also ask


  • Why are they called Reese’s pieces?

  • In the 1970s, Hershey launched a new product that they originally called PBs. These candy-coated peanut butter bits were eventually renamed Reese’s Pieces, and you’d think that the name Reese’s would have been enough to make them a major hit.

  • Why did Hershey change the name of Reese’s?

  • Hershey wanted to firmly cement the relationship between Reese’s and Hershey in the public’s mind. Rebranding made people associate the candy with something the Hershey company had created, and thus, they got all the credit. In the 1970s, Hershey launched a new product that they originally called PBs.

  • What happened to Reese鈥檚 without peanut butter?

  • In 2018, an Iowa man named Alex Hentges headed over to their Facebook page to post about his peanut-butter-less Reese’s and ask the company what the heck was going on. They responded, and Today says that at first, they told him they were going to be sending him some coupons to replace his defective Reese’s.

  • What’s the big deal with Reese’s pieces and Universal?

  • That’s not something any company wants to see, so when they got a phone call from Universal Studios, it was a big deal. The phone call was about a movie called E.T., and Universal wanted to let Hershey know that Reese’s Pieces were going to be in the movie. Not surprisingly, the candy company jumped at the chance to help promote the movie.