People also ask


  • How did Reese鈥檚 become so successful?

  • Reese鈥檚 peanut butter cups were an immediate hit, selling enough that by 1935 Reese paid off his debts. The company was running smoothly until 1941 when the U.S. entered World War II, and sugar was rationed. Although Hershey lent Reese sugar, it wasn鈥檛 enough.

  • What happened to Reese鈥檚 when they merged with Hershey?

  • With the 1963 sale, Reese鈥檚 sons received over 666,000 shares of Hershey鈥檚 stock, valued at over $24 million. A few of the Reese brothers became Hershey board members. Reese鈥檚 Peanut Butter Cups gained Hershey鈥檚 distribution power, but the merger placed the legacy of H.B. Reese in peril. A plaque at Hershey鈥檚 Chocolate World. Eric Schatzberg

  • Why can鈥檛 any other company make a cup like Reese鈥檚?

  • It鈥檚 probably some combination of Hershey鈥檚 marketing and distribution muscle and Reese鈥檚 distinctive taste. Since Reese鈥檚 inception no other company has been able to duplicate its taste, although many have tried. Why other companies can鈥檛 make a cup as delicious as Reese鈥檚 is a mystery.

  • Why are they called Reese’s pieces?

  • In the 1970s, Hershey launched a new product that they originally called PBs. These candy-coated peanut butter bits were eventually renamed Reese’s Pieces, and you’d think that the name Reese’s would have been enough to make them a major hit.